What are the three components of a credit policy? Does the company’s current credit policy satisfy these three components? What are the effective annual costs for the two proposed credit policy alternatives? If the average borrowing rate for the company’s customers is 15%, will these credit policies be attractive to these customers?
What are the three components of a credit policy? Does the company’s current credit policy satisfy these three components? What are the effective annual costs for the two proposed credit policy alternatives? If the average borrowing rate for the company’s customers is 15%, will these credit policies be attractive to these customers?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
Related questions
Question
|
||||||
Cash |
10,000 |
Accounts payable |
$15,000 |
|||
Accounts receivable |
70,548 |
Notes payable |
35,548 |
|||
Inventory |
20,000 |
Current liabilities |
$50,548 |
|||
Current assets |
$100,548 |
Long-term debt |
200,000 |
|||
Fixed assets |
500,000 |
Equity |
$350,000 |
|||
Total assets |
$600,548 |
|
$600,548 |
Questions:
- What are the three components of a credit policy? Does the company’s current credit policy satisfy these three components?
- What are the effective annual costs for the two proposed credit policy alternatives? If the average borrowing rate for the company’s customers is 15%, will these credit policies be attractive to these customers?

Transcribed Image Text:Case 3: Credit Policy Management Case
Luvly Jubbly Inc., is a wholesaler of merchandise with a British flavour. The merchandise is
distributed to Canadian retailers in all provinces. Due to the rise in popularity in Canada of
British television shows such as Downton Abbey and Sherlock, the company's sales have
grown by an average of 15% per year over the last five years. The company's sales are
expected to grow by a more modest 10% next year, with all costs and expenses growing
proportionately with sales.
The company was started 10 years ago by Camilla and Phillip Samuelson, who emigrated
from Sweden to Canada 15 years ago. Camilla and Phillip and their three daughters are
huge fans of all things British. Before they started the company, they were avid collectors of
British memorabilia, particular those for the long-running British soap, East Enders. After
one particularly unsettling disagreement with an online retailer of British memorabilia
(concerning a misprint on a mug that said "West Enders rule!"), Camilla and Phillip decided
to combine their business acumen with their love of British memorabilia and started their
company. With profits from the business, they were able to put all three daughters through
university. One of their daughters, Margaret, now works for them as their office manager.
Margaret is responsible for sending out invoices and bills, checking on when these invoices
and bills come due, and calling customers if bills are still unpaid 60 days after sale.
Even with the recent growth in sales, the Samuelsons have noticed a steady decline in their
quarterly net profit in the last two years. They think that this may be due to their current
policy of giving trade credits. When they first started 10 years ago, to attract customers to
their new business they set their credit policy to net 50, which was more generous than the
wholesale industry average of net 30. Since then, the company has built up a steady
customer base, but has retained the net 50 credit policy. Unfortunately, the rising popularity
of British shows and their associated memorabilia in Canada has enticed more companies
into the business, including mega-companies such as Walmart.
In the midst of this increased competition, a severe financial crisis hit the world market two
years ago, forcing some of Luvly. Jubbly's customers to reduce their orders and forcing a few
into bankruptcy. As a result, bad debt increased to about 2% during the last two years. The
upcoming year is the first year that bad debt is forecasted to drop back down to its historical
level of 1%. Under the current net 50 policy, 85% of customers pay by Day 50, and the
remainder pay 10 days later. With the delays in collecting from customers, the Samuelsons
have had to use the company's line of credit to pay its expenses. Their bank, the United Bank
of Canada, sets both short-term and long-term debt interest rates for the company at 15%.
At this point, considering the company's lowered net profit, Camilla and Phillip are finally
ready to take a deeper look at their credit policy, and if necessary, to change it. They asked
their second daughter, Diana (who has an MBA degree), to take a look at their books. After
completing her analysis, Diana gave them two possible alternatives for their credit policy,
with suggested outcomes:

Transcribed Image Text:Alternative #1: 2/20 net 30
Lose 5% sales
50% of customers will pay at Day 20
40% of customers will pay at Day 30
10% of customers will pay at Day 60
Cash, inventory, fixed assets, accounts payable, long-term debt, and equity will
remain unchanged
Alternative #2: 2/25 net 45
No lost sales
60% of customers will pay at Day 25
35% of customers will pay at Day 45
5% customers will pay at Day 60
Cash, inventory, fixed assets, accounts payable, long-term debt, and equity will
remain unchanged
Industry average: 2/20 net 30
Average collection period
Net profit margin = 5%
Return on assets = 5.2%
Return on equity = 13%
The company's most recent statement of comprehensive income and statement of financial
position are presented below.
The Samuelsons will have to make a decision on the company's credit policy based on the
available information.
Cost of goods sold
Statement of Comprehensive Income
Sales
$500,000
300,000
$200,000
100,000
$100,000
Gross profit
Operating expenses
Earnings before interest
and taxes
Interest expense
=
Earnings before taxes
28 days
Income taxes (35%)
Net income
35,332
$64,668
22,634
$42,034
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