What are the key productivity ratios for measuring the retailer as a whole, its merchandise management activities, and its store operations activities? Why are these ratios appropriate for one area of the retailer's operation and inappropriate for others?

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Chapter13: Services Marketing
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What are the key productivity ratios for measuring the retailer as a whole, its merchandise management activities, and its store operations activities? Why are these ratios appropriate for one area of the retailer's operation and inappropriate for others?

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