What are the key productivity ratios for measuring the retailer as a whole, its merchandise management activities, and its store operations activities? Why are these ratios appropriate for one area of the retailer's operation and inappropriate for others?

Why is market segmentation important to service firms?

Explain why it is necessary for customer service providers to maintain a positive relationship with both internal and external customers.

Identify a company that you think is customer-centric and one that is not.

Analyze EDI from both a positive and negative perspective.

A company's value chain A) consists of the primary activities that it performs in seeking to deliver value to shareholders in the form of higher dividends and a higher stock price.   B) concerns the basic process the company goes through in performing R&D and developing new products.   C) consists of two broad categories of activities: the primary activities that create customer value and the requisite support activities that facilitate and enhance the performance of the primary activities.   D) depicts the internally performed activities associated with creating and enhancing the company's competitive assets.   E) consists of the series of steps a company goes through to develop a new product, get it produced and into the marketplace, and then start collecting revenues and earning a profit.

How do you use your capabilities to provide unique value to customers

Why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight ?

Elucidate the factual notion, that Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Therefore, describe market penetration strategies and in the process discuss in details the pros and cons of market penetration.