what are the components of Motorola
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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what are the components of Motorola
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llul 21%
Solved: Motorola's Global Strategy For Years Mot..
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prestigious Malcolm Baldrige National Quality Award.
Even more amazing have been Motorola's successes abroad,
especially in Japan. The firm has 20 offices and more than 3,000
employees there. It is currently number three in market share there
in both pagers and cellular telephones. Worldwide, Motorola
controls much of the total market for these products, has regained
its number-two position in semiconductor sales, and is furiously
launching so many new products that its rivals seem baffled.
Today, Motorola generates over 56% of its revenues abroad. Major
new initiatives are underway in Asia, Latin America, and Eastern
Europe. The firm has also made headway in Western Europe
against entrenched rivals Philips and Thomson. But not content to
rest on its laurels, Motorola has set new-and staggering-goals for
itself. It wants to take quality to the point where defects will be
counted in relation to billions rather than millions. It wants to cut its
cycle times (the time required to produce a new product, the time
to fill an order, and/or the time necessary to change a production
system from one product to another) tenfold every five years. It
also wants over 75% of its revenues to come from foreign markets
by 2002.
DISCUSSION QUESTIONS
1.What are the components of Motorola's international strategy?
2.Describe how Motorola might have arrived at its current strategy
as a result of a SWOT analysis.
3.Discuss Motorola's primary business strategy.
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