What are the benefits of the Smarter Planet initia-tive to (a) society and (b) IBM?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.3: A Firm's External Macro Environment: Pestel
Problem 2CC: What does PESTEL stand for? How do managers use PESTEL to understand their firms macro environment?
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What are the benefits of the Smarter Planet initia-
tive to (a) society and (b) IBM?

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