As the Country Director of a multi-national company in Ghana, you have decided to conduct a survey to determine the perception of Ghanaians about a new alcoholic beverage you have introduced into the market. Identify, justify your choice, and explain any three (3) sampling techniques that can be employed for such a survey. Discuss how you will use each technique to select sampling elements for the study. Clearly explain how you will collect the data.
As the Country Director of a multi-national company in Ghana, you have decided to conduct a survey to determine the perception of Ghanaians about a new alcoholic beverage you have introduced into the market. Identify, justify your choice, and explain any three (3) sampling techniques that can be employed for such a survey. Discuss how you will use each technique to select sampling elements for the study. Clearly explain how you will collect the data.
Chapter1: Making Economics Decisions
Section: Chapter Questions
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As the Country Director of a multi-national company in Ghana, you have decided to conduct a survey to determine the perception of Ghanaians about a new alcoholic beverage you have introduced into the market. Identify, justify your choice, and explain any three (3) sampling techniques that can be employed for such a survey. Discuss how you will use each technique to select sampling elements for the study. Clearly explain how you will collect the data.
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