Web design matters a lot for the user experience. Using the "three questions" framework and "trust symbols" - do a brief analysis of the homepage of the sports betting website - Northstarbets.ca and make four recommendations for changes in the home page design that you believe will improve its conversion rate. Be as specific as possible. For example, if you suggest adding a call to action, state what the call to action should be, where it should go, whether it should have a box around it, the text color, etc. (If possible, use a graphics application (Canva, etc) to make changes, or use PowerPoint to indicate the changes - Please do not send the graphic or PowerPoint separately, just add them into the word file).

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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Web design matters a lot for the user
experience. Using the "three questions"
framework and "trust symbols" - do a brief
analysis of the homepage of the sports betting
website - Northstarbets.ca and make four
recommendations for changes in the home
page design that you believe will improve its
conversion rate. Be as specific as possible. For
example, if you suggest adding a call to action,
state what the call to action should be, where it
should go, whether it should have a box
around it, the text color, etc. (If possible, use a
graphics application (Canva, etc) to make
changes, or use PowerPoint to indicate the
changes - Please do not send the graphic or
PowerPoint separately, just add them into the
word file).
Transcribed Image Text:Web design matters a lot for the user experience. Using the "three questions" framework and "trust symbols" - do a brief analysis of the homepage of the sports betting website - Northstarbets.ca and make four recommendations for changes in the home page design that you believe will improve its conversion rate. Be as specific as possible. For example, if you suggest adding a call to action, state what the call to action should be, where it should go, whether it should have a box around it, the text color, etc. (If possible, use a graphics application (Canva, etc) to make changes, or use PowerPoint to indicate the changes - Please do not send the graphic or PowerPoint separately, just add them into the word file).
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