We know profit maximization for a firm that is able to set a single price occurs when the firm pro- duces the quantity at which MR = MC. If a producer is able to price discriminate, however, then prof- its can be even higher. Part A Pricing with Market Power and Consumer Surplus Pat's Patriotic Tattoos is the only tattoo parlor in town. Pat tattoos only images of the American flag. There are 20 consumers who are willing to buy a tattoo. Each consumer is interested in buying only one tattoo, but they vary in their willingness to pay. One consumer is willing to pay $20 for a tattoo; another is willing to pay $19; a third, $18, down to the consumer least willing to pay who has a reservation price of $1. 1. The demand schedule is given below in Figure 36.1. Complete the table. Figure 36.1. Demand Schedule Price $20 Quantity Total Revenue Marginal Revenue 19 18 3 17 4 16 5 15 6 14 7 13

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Price Discrimination
When producers have market power and they sell a good that cannot be resold, the possibility for
price discrimination arises. Price discrimination occurs when a producer is able to charge consumers
with different tastes and preferences different prices for the same good.
We know profit maximization for a firm that is able to set a single price occurs when the firm pro-
duces the quantity at which MR = MC. If a producer is able to price discriminate, however, then prof-
its can be even higher.
Part A
Pricing with Market Power and Consumer Surplus
Pat's Patriotic Tattoos is the only tattoo parlor in town. Pat tattoos only images of the American flag. There
are 20 consumers who are willing to buy a tattoo. Each consumer is interested in buying only one tattoo,
but they vary in their willingness to pay. One consumer is willing to pay $20 for a tattoo; another is willing
to pay $19; a third, $18, down to the consumer least willing to pay who has a reservation price of $1.
1. The demand schedule is given below in Figure 36.1. Complete the table.
Figure 36.1.
Demand Schedule
Price
Quantity
Total Revenue
Marginal Revenue
$20
19
2
18
3
17
4
16
15
6
14
13
12
11
10
10
11
12
13
14
6
15
16
4
17
18
2
19
20
Transcribed Image Text:Price Discrimination When producers have market power and they sell a good that cannot be resold, the possibility for price discrimination arises. Price discrimination occurs when a producer is able to charge consumers with different tastes and preferences different prices for the same good. We know profit maximization for a firm that is able to set a single price occurs when the firm pro- duces the quantity at which MR = MC. If a producer is able to price discriminate, however, then prof- its can be even higher. Part A Pricing with Market Power and Consumer Surplus Pat's Patriotic Tattoos is the only tattoo parlor in town. Pat tattoos only images of the American flag. There are 20 consumers who are willing to buy a tattoo. Each consumer is interested in buying only one tattoo, but they vary in their willingness to pay. One consumer is willing to pay $20 for a tattoo; another is willing to pay $19; a third, $18, down to the consumer least willing to pay who has a reservation price of $1. 1. The demand schedule is given below in Figure 36.1. Complete the table. Figure 36.1. Demand Schedule Price Quantity Total Revenue Marginal Revenue $20 19 2 18 3 17 4 16 15 6 14 13 12 11 10 10 11 12 13 14 6 15 16 4 17 18 2 19 20
2. Recalling Rules: Underline the correct answer.
(A) A perfectly competitive firm would produce the output at which price is equal to
(AC / MC/ MR).
(B) A monopolistic firm would produce the output at which MC is equal to (AC/P/MR).
Transcribed Image Text:2. Recalling Rules: Underline the correct answer. (A) A perfectly competitive firm would produce the output at which price is equal to (AC / MC/ MR). (B) A monopolistic firm would produce the output at which MC is equal to (AC/P/MR).
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