ving your Winnebago recreational vehicle (fully loaded 2001 Chieftain model) with Jeep Cherokee in tow, you pull into the Navajo National Park in New Mexico for your much-needed vacation. You sit down, light up a Natural American Spirit Cigarette, open a forty-ounce bottle of Crazy Horse Malt Liquor, and get ready to watch the World Series match between the Atlanta Braves (with their "Tomahawk Chop") and the Cleveland Indians. Each of these products draws on extremely stereotypical imagery of American Indians. Why, according to Merskin, do these stereotypes continue, and what effect do these images have on the way individuals view American Indians?

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