Vice semimars Tadio, diid onine. stimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement 400,000 72,000 160,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 o ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements uthorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) Radio Budget (in dollars)

Vice semimars Tadio, diid onine. stimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement 400,000 72,000 160,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 o ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements uthorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) Radio Budget (in dollars)

Name: The Westchester Chamber of Commerce periodically sponsors public serv
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Description: The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audienceestimates, co

Advanced Engineering Mathematics

10th Edition

ISBN:9780470458365

Author:Erwin Kreyszig

Publisher:Erwin Kreyszig

Chapter2: Second-order Linear Odes

Section: Chapter Questions

Problem 1RQ

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Question

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience
estimates, costs, and maximum media usage limitations are as shown.
Constraint
Television
Radio
Online
Audience per advertisement
400,000
72,000
160,000
Cost per advertisement
$2,000
$300
$600
Maximum media usage
10
20
10
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements
authorized.
(a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact?
Television
Radio
Online
What is the allocation of the budget among the three media, and what is the total audience reached?
Television Budget (in dollars)
$
Radio Budget (in dollars)
Online Budget (in dollars)
%24
Total Audience
(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100,000 16,000 35,000 Cost per advertisement $1,500 $250 $650 Maximum media usage 10 24 14 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $18,400, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget…
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