Vamoose plc is a company based in the Teeside which manufactures components for the motorised scooter and bicycle industry. Vamoose’s Research and Development unit has recently developed an innovative new product for which there is considerable market demand. The production of this new product represents a major shift in Vamoose’s strategic direction as a company. Subsequently, the company is now planning to acquire a piece of equipment to manufacture the new product. The equipment will cost £6,600,000 and is expected to last for 5 years with an estimated scrap value of £2,300,000. Management expects to produce 160,000 units per annum (p.a.) of the new product, which will be sold for £68 per unit in the first year. Production costs per unit (at current prices) are as follows: Materials: £28.50 Labour: £24.40 Materials are expected to inflate at 8.5% p.a. and labour is expected to inflate at 6.5% p.a. Fixed overheads of the company currently amount to £1,370,000. These are not expected to increase as a direct result of manufacturing the new product. The company expects to be able to increase the selling price of the product by 9.5% p.a. An additional £760,000 of working capital will be required at the start of the project. Other data are as follows: Capital allowances: 20% reducing balance. Tax: 20%, payable immediately Cost of capital: 18% Required: Strategic investment decision making involves the process of identifying, evaluating, and selecting projects that are likely to impact a company's competitive advantage. Explain briefly four possible approaches to strategic decision making.
Vamoose plc is a company based in the Teeside which manufactures components for the motorised
scooter and bicycle industry. Vamoose’s Research and Development unit has recently developed
an innovative new product for which there is considerable market demand. The production of this
new product represents a major shift in Vamoose’s strategic direction as a company. Subsequently,
the company is now planning to acquire a piece of equipment to manufacture the new product. The
equipment will cost £6,600,000 and is expected to last for 5 years with an estimated scrap value of
£2,300,000. Management expects to produce 160,000 units per annum (p.a.) of the new product,
which will be sold for £68 per unit in the first year. Production costs per unit (at current prices) are
as follows:
Materials: £28.50
Labour: £24.40
Materials are expected to inflate at 8.5% p.a. and labour is expected to inflate at 6.5% p.a. Fixed
a direct result of manufacturing the new product. The company expects to be able to increase the
selling price of the product by 9.5% p.a. An additional £760,000 of
at the start of the project. Other data are as follows:
Capital allowances: 20% reducing balance.
Tax: 20%, payable immediately
Cost of capital: 18%
Required:
Strategic investment decision making involves the process of identifying, evaluating, and
selecting projects that are likely to impact a company's competitive advantage. Explain briefly
four possible approaches to strategic decision making.
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