Using the Chop – Shop approach (or Break-up Value Approach), assign a value for Cranberry Ltd whose stock is current trading at a total Market Price of € 4 million. For Cranberry Ltd, the accounting data set forth three business segments: Consumer Wholesale Retail and General Centers, Data for The Firm’s three segments are as follows –

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Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
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Assignment 7 

 

Business Valuation – Break Up Value Approach

Using the Chop – Shop approach (or Break-up Value Approach), assign a value for Cranberry Ltd whose stock is current trading at a total Market Price of € 4 million. For Cranberry Ltd, the accounting data set forth three business segments: Consumer Wholesale Retail and General Centers, Data for The Firm’s three segments are as follows –

Business Segment

Segment Sales

Segment Assets

Segment Operating Income

Wholesale

Retail

General

€ 2,25,000

€ 7,20,000

€ 25,00,000

€ 6,00,000

€ 5,00,000

€ 40,00,000

€ 75,000

€ 1,50,000

€ 7,00,000

 

Industry data for “Pure – Play” Firms have been compiled and are summarized as follows-

Business Segment

Capitalization / Sales

Capitalization / Assets

Capitalization / Operating Income

Wholesale

Retail

General

1.85

.20

1.80

0.30

0.70

0.45

7.00

3.00

2.00

 

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