Using Excel Solver function in excel Moore Zales, Director of Marketing at Impulse Shopping Network needs to do some product planning for tomorrow evening's line-up. She needs to decide how to split the group of products being offered between an hour of peak and two hours of off-peak airtime in order to maximize the profits generated for the three-hour line-up. The following is a list of available items their wholesale cost, retail price, stock-on-hand, and data on the quantity sold per minute in the previous week during both peak and off-peak times. Note: Zero units sold in the below table indicate the product was not shown on-air on a particular day. Managerial Report Prepare a managerial report that helps Moore Zales decide how to split the group of products being offered between an hour of peak and two hours of off-peak airtime in order to maximize the profits generated for the three hour line-up. Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Product Wholesale Cost Retail Price During Peak During Peak During Peak During Peak During Peak During Peak During Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak Stock On-Hand Mon. Tue. Wed. Thu. Fri. Sat. Sun. Mon. Tue. Wed. Thu. Fri. Sat. Sun. Ab Cruncher $14.95 $29.95 73 75 79 87 89 94 0 41 42 43 47 0 43 36 700 Amazing Showerhead $10.95 $29.95 122 114 109 0 124 128 131 35 36 0 44 32 35 42 600 Auto Hammer $5.95 $22.95 102 0 120 102 98 99 102 46 58 62 57 46 0 53 800 Bug Wand $8.95 $25.95 143 0 136 147 157 151 155 74 72 69 0 77 66 69 600 Butt-Blaster Exerciser $70.95 $89.95 56 59 61 63 0 62 63 26 34 33 0 28 33 35 900 Butter Butler $2.95 $15.95 0 67 72 78 75 89 88 40 27 0 34 31 36 35 800 Cable Flex $74.95 $93.95 94 92 0 97 95 101 88 35 36 38 39 41 0 42 700 Clever Cam $34.95 $49.95 124 90 0 87 96 96 102 59 0 49 59 75 68 68 900 DrainBuster $3.95 $17.95 84 85 89 96 108 111 85 0 44 46 54 51 0 43 800 Euroblaster $6.95 $24.95 149 151 171 164 138 144 0 25 25 28 34 27 0 29 900 Eurosealer $10.95 $29.95 94 88 84 0 97 98 99 44 45 0 37 43 46 44 700 Flat Hose $16.95 $29.95 59 56 0 53 0 66 67 0 43 39 37 36 0 34 800 George Foreman Grill $41.95 $59.95 96 0 99 111 102 119 89 45 46 43 47 0 45 47 600 Grip Wrench $5.95 $19.95 73 72 0 66 58 84 88 38 38 43 36 0 44 46 900 Magic Mop $8.95 $24.95 0 145 0 125 129 126 0 0 78 82 76 57 0 71 600 Roll-Away Flat Hose $14.95 $29.95 115 113 132 123 106 0 125 56 57 65 0 48 58 66 700 Sewing Genie $24.95 $39.95 65 73 68 73 82 86 64 32 0 36 39 42 43 32 800 Trim Spa $12.95 $29.95 122 118 109 113 0 131 114 63 58 0 63 60 71 56 900 VCR Co-Pilot $14.95 $29.95 148 144 169 161 0 146 163 72 75 82 75 0 74 0 700 Wonder Steamer $11.95 $29.95 186 171 0 193 195 184 184 98 0 94 96

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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Using Excel Solver function in excel

Moore Zales, Director of Marketing at Impulse Shopping Network needs to do some product planning for tomorrow evening's line-up.
She needs to decide how to split the group of products being offered between an hour of peak and two hours of off-peak airtime in order to maximize the profits generated for the three-hour line-up.
The following is a list of available items their wholesale cost, retail price, stock-on-hand, and data on the quantity sold per minute in the previous week during both peak and off-peak times.
 
 
Note: Zero units sold in the below table indicate the product was not shown on-air on a particular day. 
 
Managerial Report 
Prepare a managerial report that helps Moore Zales decide how to split the group of products being offered between an hour of peak and two hours of off-peak airtime in order to maximize the profits generated for the three hour line-up.

 

 

      Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold Units Sold  
      Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute Per Minute  
Product Wholesale Cost Retail  Price During Peak During Peak During Peak During Peak During Peak During Peak During Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak During Off- Peak Stock On-Hand
      Mon. Tue. Wed. Thu. Fri. Sat. Sun. Mon. Tue. Wed. Thu. Fri. Sat. Sun.  
Ab Cruncher $14.95 $29.95 73 75 79 87 89 94 0 41 42 43 47 0 43 36 700
Amazing Showerhead $10.95 $29.95 122 114 109 0 124 128 131 35 36 0 44 32 35 42 600
Auto Hammer $5.95 $22.95 102 0 120 102 98 99 102 46 58 62 57 46 0 53 800
Bug Wand $8.95 $25.95 143 0 136 147 157 151 155 74 72 69 0 77 66 69 600
Butt-Blaster Exerciser $70.95 $89.95 56 59 61 63 0 62 63 26 34 33 0 28 33 35 900
Butter Butler $2.95 $15.95 0 67 72 78 75 89 88 40 27 0 34 31 36 35 800
Cable Flex $74.95 $93.95 94 92 0 97 95 101 88 35 36 38 39 41 0 42 700
Clever Cam $34.95 $49.95 124 90 0 87 96 96 102 59 0 49 59 75 68 68 900
DrainBuster $3.95 $17.95 84 85 89 96 108 111 85 0 44 46 54 51 0 43 800
Euroblaster $6.95 $24.95 149 151 171 164 138 144 0 25 25 28 34 27 0 29 900
Eurosealer $10.95 $29.95 94 88 84 0 97 98 99 44 45 0 37 43 46 44 700
Flat Hose $16.95 $29.95 59 56 0 53 0 66 67 0 43 39 37 36 0 34 800
George Foreman Grill $41.95 $59.95 96 0 99 111 102 119 89 45 46 43 47 0 45 47 600
Grip Wrench $5.95 $19.95 73 72 0 66 58 84 88 38 38 43 36 0 44 46 900
Magic Mop $8.95 $24.95 0 145 0 125 129 126 0 0 78 82 76 57 0 71 600
Roll-Away Flat Hose $14.95 $29.95 115 113 132 123 106 0 125 56 57 65 0 48 58 66 700
Sewing Genie $24.95 $39.95 65 73 68 73 82 86 64 32 0 36 39 42 43 32 800
Trim Spa $12.95 $29.95 122 118 109 113 0 131 114 63 58 0 63 60 71 56 900
VCR Co-Pilot $14.95 $29.95 148 144 169 161 0 146 163 72 75 82 75 0 74 0 700
Wonder Steamer $11.95 $29.95 186 171 0 193 195 184 184 98 0 94 96 102 95 96 600
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