United Writing Utensils is preparing to launch a new high-end pen in preparation for the college graduation season. Prior to launching its new product, United carries out research on different promotional ideas in an attempt to select an advertisement design that will optimize the pen's sales. United has pre-selected four advertising themes that it will test. In these tests, individuals are shown a series of print ads with one of the four test advertisements inserted randomly in the series. Test subjects are then asked to recall certain elements of the pen advertisement. By comparing data from different sets of test subjects showing different versions of the advertisement, United will be able to determine which of the four advertising themes most effectively communicates United's intended message about the quality and prestige of the new product. The research design used is: Conclusive Exploratory Primary Secondary
United Writing Utensils is preparing to launch a new high-end pen in preparation for the college graduation season. Prior to launching its new product, United carries out research on different promotional ideas in an attempt to select an advertisement design that will optimize the pen's sales. United has pre-selected four advertising themes that it will test. In these tests, individuals are shown a series of print ads with one of the four test advertisements inserted randomly in the series. Test subjects are then asked to recall certain elements of the pen advertisement. By comparing data from different sets of test subjects showing different versions of the advertisement, United will be able to determine which of the four advertising themes most effectively communicates United's intended message about the quality and prestige of the new product. The research design used is: Conclusive Exploratory Primary Secondary
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Question
![1:15
ll LTE
A docs.google.com
United Writing Utensils is preparing to
launch a new high-end pen in preparation
for the college graduation season. Prior to
launching its new product, United carries
out research on different promotional ideas
in an attempt to select an advertisement
design that will optimize the pen's sales.
United has pre-selected four advertising
themes that it will test. In these tests,
individuals are shown a series of print ads
with one of the four test advertisements
inserted randomly in the series. Test
subjects are then asked to recall certain
elements of the pen advertisement. By
comparing data from different sets of test
subjects showing different versions of the
advertisement, United will be able to
determine which of the four advertising
themes most effectively communicates
United's intended message about the
quality and prestige of the new product.
The research design used is: *
Conclusive
Exploratory
Primary
Secondary](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0e111d5b-21eb-400f-8c0d-04f91be704d4%2F696a099c-a9b6-4c9a-aee1-c683b46ce22e%2F7mjfecw_processed.jpeg&w=3840&q=75)
Transcribed Image Text:1:15
ll LTE
A docs.google.com
United Writing Utensils is preparing to
launch a new high-end pen in preparation
for the college graduation season. Prior to
launching its new product, United carries
out research on different promotional ideas
in an attempt to select an advertisement
design that will optimize the pen's sales.
United has pre-selected four advertising
themes that it will test. In these tests,
individuals are shown a series of print ads
with one of the four test advertisements
inserted randomly in the series. Test
subjects are then asked to recall certain
elements of the pen advertisement. By
comparing data from different sets of test
subjects showing different versions of the
advertisement, United will be able to
determine which of the four advertising
themes most effectively communicates
United's intended message about the
quality and prestige of the new product.
The research design used is: *
Conclusive
Exploratory
Primary
Secondary
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