Under what conditions would it make sense for Modern-Shed to have the kind of structure that has “an accounting position, an organizing position, and a person who answers the phone”?  Check all that apply. If the company decided to bring staff functions in-house   If the company decided to sell standardized products at the lowest possible cost   If the company decided to focus on a niche market   If the company decided to improve coordination across all of the organizations involved in getting its products to consumers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
Problem 4DYMP
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Under what conditions would it make sense for Modern-Shed to have the kind of structure that has “an accounting position, an organizing position, and a person who answers the phone”?  Check all that apply.
If the company decided to bring staff functions in-house
 
If the company decided to sell standardized products at the lowest possible cost
 
If the company decided to focus on a niche market
 
If the company decided to improve coordination across all of the organizations involved in getting its products to consumers
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