Uber’ (ridesharing company) and ‘Spotify’ (downloadable music company) create a partnership that allow Spotify users to listen to their favorite songs while they’re in an Uber ride. When you’re waiting for your car to arrive you can queue up a playlist so that your song starts playing as soon as your driver begins your trip. It gives an exclusive experience for Uber riders, Spotify customers have another a reason to pay for a premium membership, and it also gives both companies a unique differentiation over competitors like iTunes and YouTube. How would you characterized the information system that both of the company used to integrate?
Uber’ (ridesharing company) and ‘Spotify’ (downloadable music company) create a partnership that allow Spotify users to listen to their favorite songs while they’re in an Uber ride. When you’re waiting for your car to arrive you can queue up a playlist so that your song starts playing as soon as your driver begins your trip. It gives an exclusive experience for Uber riders, Spotify customers have another a reason to pay for a premium membership, and it also gives both companies a unique differentiation over competitors like iTunes and YouTube. How would you characterized the
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