Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.1: Retailing In The United States
Problem 1LO
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Two measures of the impact of retailing in the global economy are
_______________ and ________________.
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