TRIBE: taste and preference Scenario: Breyer's announces exciting new flavors of ice cream consumers 16. Market: Crocs Increase or Decrease: Scenario: Crocs are shown to have a negative effect on people's feet 17. Market: Mommy slippers TRIBE: Increase or Decrease: Scenario: Katy Perry attends the VMAS in her new baby themed Mommy slippers TRIBE: 18. Market: Pizza Increase or Decrease: Scenario: Studies show too much pepperoni TRIBE: will cause height deficiencies in children.

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