Answered: TOWS Analysis Step 1: Use Your SWOT to…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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Use Your SWOT to identify strategic alternative and to set priorities.

the company is macdonlod

Transcribed Image Text:Strengths Weaknesses 1) Tenth Most Valuable Brands 1) The Franchise business model 2) Tasty Food 3) McDonald's - A Real Estate Company 2) Supply chain interruptions 3) Lack of Employee Satisfaction Opportunities 1) Decreasing cost of transportation 2) Economic uptick and increase in customer spending 3) New environmental policies 4) Rebuilding the Brand Image 5) Mobile order and McDelivery Threats 7) Risky Investments on Technology Initiatives 8) Cultural Threat While operating in Various Countries 9) Constant Environmental Concerns 6) Figure 1 SWOT analysis

TOWS Analysis
Step 1: Use Your SWOT to identify strategic alternative and to set priorities.
Advantage Strategies (SO)
Protective Strategies (ST)
Conversion Strategies (WO)
Defensive Strategies (WT)
Table 1 TOWS Strategic Alternatives Matrix
External Opportunities
External Threats
(0)
(T)
|
Internal Strengths
(s)
Internal Weaknesses
(M)

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