Top 10 Global Brands. Calculate their brand value as a % of the global market. Brand Value ($m) Latest Market Cap Brand Value % of Market Cap $408,251 USD $2.697 Trillion Apple Amazon $249,249 USD $1.543 Trillion Microsoft $210,191 USD $2.097 Trillion $196,811 USD $74,635 USD Google $1.679 Trillion Samsung $374.68 Billion
Top 10 Global Brands. Calculate their brand value as a % of the global market. Brand Value ($m) Latest Market Cap Brand Value % of Market Cap $408,251 USD $2.697 Trillion Apple Amazon $249,249 USD $1.543 Trillion Microsoft $210,191 USD $2.097 Trillion $196,811 USD $74,635 USD Google $1.679 Trillion Samsung $374.68 Billion
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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How do I calculate brand value percentage of the Market Cap?

Transcribed Image Text:Top 10 Global Brands. Calculate their brand value as a % of the global market.
Brand Value ($m)
Latest Market Cap
Brand Value % of Market Cap
$408,251 USD
$2.697 Trillion
Apple
Amazon
$249,249 USD
$1.543 Trillion
Microsoft
$210,191 USD
$2.097 Trillion
$196,811 USD
$74,635 USD
Google
$1.679 Trillion
Samsung
$374.68 Billion
Çoca-cola
$ 57,488 USD
$281.86 Billion
$54,107 USD
$231.19 Billion
Toyota
$50,866 USD
$75,865 USD
$44,183 USD
Merdeces Benz
$72.65 Billion
McDonalds'
$185.27 Billion
Disney
$237.53 Billion
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