TM and Mayota are the only companies serving a market. TM can introduce a new line of vehicles to the market. In response Mayota can introduce a new line of vehicles as well. They both know their competitive advantages and each sale of one will reduce the market share of the other. The table below shows the expected gain in market share for TM thousands of units   Mayota               Sedan SUV Van Sport Coup TM Sedan 1 2 3 -2 4   SUV 0 3 -1 4 3   Van 2 2 1 2 3   Sport 2 2 3 4 3   Coup 0 1 4 3 2     What is the best strategy for TM? What is the best strategy for Mayota?  If TM decides to produce SUV, what will be the best choice of production for Mayota?  If Mayota decides to produce SUV, what will be the best choice of production for TM?  Does this game have a pure strategy?  Show you calculations and upload

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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TM and Mayota are the only companies serving a market. TM can introduce a new line of vehicles to the market. In response Mayota can introduce a new line of vehicles as well. They both know their competitive advantages and each sale of one will reduce the market share of the other.

The table below shows the expected gain in market share for TM thousands of units

 

Mayota

 

 

 

 

 

 

 

Sedan

SUV

Van

Sport

Coup

TM

Sedan

1

2

3

-2

4

 

SUV

0

3

-1

4

3

 

Van

2

2

1

2

3

 

Sport

2

2

3

4

3

 

Coup

0

1

4

3

2

 

 

  • What is the best strategy for TM?
  • What is the best strategy for Mayota? 
  • If TM decides to produce SUV, what will be the best choice of production for Mayota? 
  • If Mayota decides to produce SUV, what will be the best choice of production for TM? 
  • Does this game have a pure strategy? 

Show you calculations and upload

 

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