Think of a situation where tier pricing was used very effectively. What was the mechanism used and why did it work? Describe a recent purchase situation where the offer configuration was what motivated you to buy.
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A: Answer -
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- Suppose you run a marketing survey and find you have two types of customers high-value customers willing to pay 16 and low-va consumers willing to pay just 10. Your survey tells you that there are equal numbers of high- and low- value customers. Obviously , have two possible options price high (16) and sell only to the high value group, or price low (10) and sell to everyoneThe costs incurred is 5 per unit and sales only happen to high -value consumers 50 % of the timeWhich price should you choose ? Select the correct response price high price low it depends price both high and lowhelp me quickelyWhy would consumers knowingly buy counterfeit luxurybrands?
- A Caterpillar tractor one of the largest farm machinery in the world has requested for your services on pricing policy for its product. One of the things the company would like to to know is how much a 5% increase in price is likely to reduce the firm’s sales. What could you require in order to advice?The fact that your resume is attached/enclosed O Middle O Closing O BeginningA major distinguishing characteristic of consumer convenience products is that the consumer is willing to make a special effort to buy them. O they are often costly and bear well-known brand names. O the consumer usually does a great deal of comparative shopping prior to making the purchase. the products are usually exclusive brands and have full warranties. O they are usually inexpensive and available in many locations.
- Forty thousand potential customersof a cable TV franchise are each willing to pay $11/month for HBO and $11/month for Cinemax. Twenty thousand potential customers are willing to pay $20/month for HBO and only $5/month for Cinemax. Assume costs are zero. If the franchise sells the two services in a bundle, it should charge1: $312: $253: $224: $205: $18Suppose your company had just developed a new TV set that had TiVo (the digital video recorder) built into it. What steps would you go through to determine how much more you would charge (if anything) for such a TV over the stand-alone price?hey i was doing my homework and i couldnt figure out this one. please help
- Answer both otherwise I dounvote.Bill is a professional photographer. His camera is broken, and he needs a new one within the next hour, orhe will miss an important deadline. Lisa is a highschool student who doesn’t have a camera but wantsto get one to take pictures at her prom next month.Who do you think would have a higher willingnessto pay for a particular camera today? Why?How do marketers use emotions in product designand advertising?