Think about how marketing might have evolved ten years ago if big data and predictive analytics had been around. How come this is the case?
Think about how marketing might have evolved ten years ago if big data and predictive analytics had been around. How come this is the case?
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter9: Business Intelligence And Analytics
Section: Chapter Questions
Problem 8RQ
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analytics had been around. How come this is the case?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe2f6c434-a30a-4281-b3b8-9ee79aca77dd%2Fb5f20781-eb35-4359-9a47-ad61af7e5f3a%2Fpz6yk8l_processed.png&w=3840&q=75)
Transcribed Image Text:Think about how marketing might have evolved ten years ago if big data and predictive
analytics had been around. How come this is the case?
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