There are 2 different catalogs sent to customers. One of the catalogs costs 50 cents to make and is 50 pages long. The conversion rate for the catalog is 5% and each customer brings in 315 dollars. The second catalog costs 95 cents to make, is 100 pages long and each customer brings in 300 dollars from it. The profit margin is 30%. What should the conversion rate for the second catalog be to make at least the same amount of profit as the first one.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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There are 2 different catalogs sent to
customers. One of the catalogs costs 50
cents to make and is 50 pages long. The
conversion rate for the catalog is 5% and
each customer brings in 315 dollars. The
second catalog costs 95 cents to make, is
100 pages long and each customer brings
in 300 dollars from it. The profit margin is
30%. What should the conversion rate for
the second catalog be to make at least the
same amount of profit as the first one.
Transcribed Image Text:There are 2 different catalogs sent to customers. One of the catalogs costs 50 cents to make and is 50 pages long. The conversion rate for the catalog is 5% and each customer brings in 315 dollars. The second catalog costs 95 cents to make, is 100 pages long and each customer brings in 300 dollars from it. The profit margin is 30%. What should the conversion rate for the second catalog be to make at least the same amount of profit as the first one.
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