Thelma and Louise, Inc. (TAL) is suffering from the effects of increased local and global competition for its main product, a hair dryer that is sold in discount stores throughout the United States. The following table shows the results of TAL’s operations for 2019. # Units 10,000 Price per unit $ 74 Variable cost per unit $ 48 Units Per unit Total Sales 10,000 $ 74 $ 740,000 Variable costs 10,000 $ 48
Thelma and Louise, Inc. (TAL) is suffering from the effects of increased local and global competition for its main product, a hair dryer that is sold in discount stores throughout the United States. The following table shows the results of TAL’s operations for 2019.
# Units |
10,000 |
|
|
Price per unit |
$ 74 |
|
|
Variable cost per unit |
$ 48 |
|
|
|
|
|
|
|
Units |
Per unit |
Total |
Sales |
10,000 |
$ 74 |
$ 740,000 |
Variable costs |
10,000 |
$ 48 |
$ 480,000 |
Contribution margin |
|
|
$ 260,000 |
Fixed costs |
|
|
$ 174,000 |
Operating profit/(loss) |
|
|
$ 86,000 |
- Compute TAL’s breakeven point in both units and dollars and compute the contribution margin ratio.
- What would be the required sales, in units and in dollars, to generate a pretax profit of $100,000?
- Assume a combined income tax rate of 30%. What would be the required sales volume, in both units and in dollars, to generate an after-tax profit of $75,000?
- Refer to the original data. The manager believes that a $30,000 increase in advertising would result in a $120,000 increase in annual sales. If the manager is right, what will be the effect on the company’s operating profit or loss?
- Refer to the original data. The vice president in charge of sales feels that a 5% reduction in price in combination with a $40,000 increase in advertising will cause unit sales to increase by 40%. What effect would this strategy have on operating profit (loss)?
- Refer to the original data. During 2019, TAL saved $4.50 of unit variable costs per hair dryer by buying from a different manufacturer. However, the cost of changing the plant machinery to accommodate the new part cost an additional $50,000 in fixed cost per year. Was this a wise change? Why or why not?
* I only need #4, $5, and #6 to be solved with full calculations. *
Thank you

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