Thelma and Louise, Inc. (TAL) is suffering from the effects of increased local and global competition for its main product, a hair dryer that is sold in discount stores throughout the United States. The following table shows the results of TAL’s operations for 2019.   # Units              10,000     Price per unit  $                 74     Variable cost per unit  $                 48               Units Per unit Total Sales              10,000  $                   74  $         740,000 Variable costs              10,000  $                   48

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
icon
Related questions
Question

Thelma and Louise, Inc. (TAL) is suffering from the effects of increased local and global competition for its main product, a hair dryer that is sold in discount stores throughout the United States. The following table shows the results of TAL’s operations for 2019.

 

# Units

             10,000

 

 

Price per unit

 $                 74

 

 

Variable cost per unit

 $                 48

 

 

 

 

 

 

 

Units

Per unit

Total

Sales

             10,000

 $                   74

 $         740,000

Variable costs

             10,000

 $                   48

 $         480,000

Contribution margin

 

 

 $         260,000

Fixed costs

 

 

 $         174,000

Operating profit/(loss)

 

 

 $           86,000

 

  1. Compute TAL’s breakeven point in both units and dollars and compute the contribution margin ratio.
  2. What would be the required sales, in units and in dollars, to generate a pretax profit of $100,000?
  3. Assume a combined income tax rate of 30%. What would be the required sales volume, in both units and in dollars, to generate an after-tax profit of $75,000?
  4. Refer to the original data.  The manager believes that a $30,000 increase in advertising would result in a $120,000 increase in annual sales. If the manager is right, what will be the effect on the company’s operating profit or loss?
  5. Refer to the original data. The vice president in charge of sales feels that a 5% reduction in price in combination with a $40,000 increase in advertising will cause unit sales to increase by 40%. What effect would this strategy have on operating profit (loss)?
  6. Refer to the original data. During 2019, TAL saved $4.50 of unit variable costs per hair dryer by buying from a different manufacturer. However, the cost of changing the plant machinery to accommodate the new part cost an additional $50,000 in fixed cost per year. Was this a wise change? Why or why not?

* I only need #4, $5, and #6 to be solved with full calculations. *

Thank you

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Inventory Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
Accounting
ISBN:
9781259964947
Author:
Libby
Publisher:
MCG
Accounting
Accounting
Accounting
ISBN:
9781337272094
Author:
WARREN, Carl S., Reeve, James M., Duchac, Jonathan E.
Publisher:
Cengage Learning,
Accounting Information Systems
Accounting Information Systems
Accounting
ISBN:
9781337619202
Author:
Hall, James A.
Publisher:
Cengage Learning,
Horngren's Cost Accounting: A Managerial Emphasis…
Horngren's Cost Accounting: A Managerial Emphasis…
Accounting
ISBN:
9780134475585
Author:
Srikant M. Datar, Madhav V. Rajan
Publisher:
PEARSON
Intermediate Accounting
Intermediate Accounting
Accounting
ISBN:
9781259722660
Author:
J. David Spiceland, Mark W. Nelson, Wayne M Thomas
Publisher:
McGraw-Hill Education
Financial and Managerial Accounting
Financial and Managerial Accounting
Accounting
ISBN:
9781259726705
Author:
John J Wild, Ken W. Shaw, Barbara Chiappetta Fundamental Accounting Principles
Publisher:
McGraw-Hill Education