The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitetions are as shown in the attached spreedsheet. To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Using the attached file and a promotional budget of $22,800 and solving this as a linear program, determine the number of commercial messages that should be run on each medium to maximize total audience contact. By how much would audience contact Increase if an extra $6500 were allocated to the promotional budget? (Round your answer to the nearest whole number)

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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File: Westchester
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional
plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience
estimates, costs, and maximum media usage limitations are as shown in the attached spreedsheet. To ensure a balanced
use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In
addition, television should account for at least 10% of the total number of advertisements authorized. Using the attached
file and a promotional budget of $22,800 and solving this as a linear program, determine the number of commercial
messages that should be run on each medium to maximize total audience contact. By how much would audience contact
Increase if an extra $6500 were allocated to the promotional budget? (Round your answer to the nearest whole number)
Transcribed Image Text:File: Westchester The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown in the attached spreedsheet. To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Using the attached file and a promotional budget of $22,800 and solving this as a linear program, determine the number of commercial messages that should be run on each medium to maximize total audience contact. By how much would audience contact Increase if an extra $6500 were allocated to the promotional budget? (Round your answer to the nearest whole number)
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