The transport manager of an engineering company must purchase a new fleet of cars that will be used by the company's consultants when traveling. He has to make a decision within the next week on which model to purchase. Details of the five models being considered are given below (note that 'image rating' refers to the extent to which the manager judges that the model will add to, or detract from, the company's image). Model WMB Turbo Benault Peak Mitroen XL BMC City Heyland 4E Rolvo Space Top Speed (mph) 120 Price ($) 13,000 19,000 140 14,000 100 10,000 100 9,500 16,000 90 125 MPG (miles/gal) (miles) 10,000 33 22 Service Interval 50 60 50 40 10,000 15,000 8,000 5,000 20,000 Reliability Rating Very Good Poor Good Poor Good Very Good Image Rating Very Good Good Poor Poor Very Good Good

The transport manager of an engineering company must purchase a new fleet of cars that will be used by the company's consultants when traveling. He has to make a decision within the next week on which model to purchase. Details of the five models being considered are given below (note that 'image rating' refers to the extent to which the manager judges that the model will add to, or detract from, the company's image). Model WMB Turbo Benault Peak Mitroen XL BMC City Heyland 4E Rolvo Space Top Speed (mph) 120 Price ($) 13,000 19,000 140 14,000 100 10,000 100 9,500 16,000 90 125 MPG (miles/gal) (miles) 10,000 33 22 Service Interval 50 60 50 40 10,000 15,000 8,000 5,000 20,000 Reliability Rating Very Good Poor Good Poor Good Very Good Image Rating Very Good Good Poor Poor Very Good Good

Structural Analysis

6th Edition

ISBN:9781337630931

Author:KASSIMALI, Aslam.

Publisher:KASSIMALI, Aslam.

Chapter2: Loads On Structures

Section: Chapter Questions

Problem 1P

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Question

Use this data to illustrate how the manager might make the decision if he uses each of
the following heuristics: satisficing

The transport manager of an engineering company must purchase a new fleet of cars that
will be used by the company's consultants when traveling. He has to make a decision
within the next week on which model to purchase. Details of the five models being
considered are given below (note that 'image rating' refers to the extent to which the
manager judges that the model will add to, or detract from, the company's image).
Model
WMB Turbo
Benault Peak
Mitroen XL
BMC City
Heyland 4E
Rolvo Space
Price
($)
13,000
19,000
Top
Speed
(mph)
120
140
14,000 100
10,000 100
9,500
90
16,000 125
Service
MPG
Interval
(miles/gal) (miles)
10,000
10,000
15,000
8,000
33
22
50
60
50
40
5,000
20,000
Reliability
Rating
Very Good
Poor
Good
Poor
Good
Very Good
Image
Rating
Very Good
Good
Poor
Poor
Very Good
Good

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