The tobacco industry has shifted its advertising efforts to appeal more to women. How does gender play into these advertisements? How do race ethnicity and class seem to be factored into the advertisements’ calculations?
The tobacco industry has shifted its advertising efforts to appeal more to women. How does gender play into these advertisements? How do race ethnicity and class seem to be factored into the advertisements’ calculations?
It's a time when women are proving themselves equal to men. These tobacco industries, especially cigarette brands, are trying hard to take this gender equality fight as an opportunity for making more profit.
Now tobacco industries are not only appealing to men but also women by their advertisements. They are making gender-based brands to attract female customers and these advertising efforts are not new. These industries have continued to target women since the 1960s. In 1968, a brand named 'Virginia Slims' used a tag line, "You’ve Come A Long Way Baby," to provoke women and make them consume tobacco as a reward.
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