The short-run elasticity of demand for chicken breasts measured by the National Chicken Council to be -0.75          a.   What is the expected unit sales decrease from a 10 percent price increase?          b.  If the contribution margin for the value chain is 30 percent, what is the allowable volume loss for a 10 percent price increase?         c.  Should the value chain expect a 10 percent price increase in chicken breasts to improve profits?

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