The Seashore Stand is a take-out food store at a popular beach resort. Cindy Smith, owner of the Seashore Stand, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows: (Click to view the data.) Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink. Read the requirements. Requirement 1. Calculate the contribution margin per case of each type of drink. Cola Lemonade Punch Natural Orange Juice Cola Selling price per case Variable cost per case Contribution margin per case Requirement 2. A coworker of Sexton's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly. $ Total Feet of Shelf Space Lemonade 19.25 S 13.80 Cola 20.60 $ 16.90 OA. This recommendation makes sense. It will allow the company to maximize their contribution margin. OB. This recommendation does not make sense. The company should allocate equal shelf space to each product so the customer has plenty of options. OC. This recommendation does not make sense. It fails to recognize that the company has limited shelf space and therefore wants to maximize the contribution margin per foot of shelf space. Requirement 3. What shelf-space allocation for the four drinks would you recommend for the Seashore Stand? Show your calculations. Begin by calculating the amount that should be used to determine the allocation. (Round your answers to the nearest cent.) Punch per Foot of Shelf Space Lemonade 27.70 $ 20.90 Allocate the shelf space to each product and show the effect it will have on the Seashore Stand's operations. (Roun Total Natural Orange Juice Punch 38.80 30.30 per Day Natural Orange Juice C... Data table Selling price per case Variable cost per case Cases sold per foot of shelf space per day Print $ $ Cola Lemonade 19.25 $ 13.80 $ 7 20 Done 20.60 $ 16.90 $ Natural Punch Orange Juice 27.70 S 38.80 20.90 S 30.30 22 4 - X
The Seashore Stand is a take-out food store at a popular beach resort. Cindy Smith, owner of the Seashore Stand, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows: (Click to view the data.) Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink. Read the requirements. Requirement 1. Calculate the contribution margin per case of each type of drink. Cola Lemonade Punch Natural Orange Juice Cola Selling price per case Variable cost per case Contribution margin per case Requirement 2. A coworker of Sexton's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly. $ Total Feet of Shelf Space Lemonade 19.25 S 13.80 Cola 20.60 $ 16.90 OA. This recommendation makes sense. It will allow the company to maximize their contribution margin. OB. This recommendation does not make sense. The company should allocate equal shelf space to each product so the customer has plenty of options. OC. This recommendation does not make sense. It fails to recognize that the company has limited shelf space and therefore wants to maximize the contribution margin per foot of shelf space. Requirement 3. What shelf-space allocation for the four drinks would you recommend for the Seashore Stand? Show your calculations. Begin by calculating the amount that should be used to determine the allocation. (Round your answers to the nearest cent.) Punch per Foot of Shelf Space Lemonade 27.70 $ 20.90 Allocate the shelf space to each product and show the effect it will have on the Seashore Stand's operations. (Roun Total Natural Orange Juice Punch 38.80 30.30 per Day Natural Orange Juice C... Data table Selling price per case Variable cost per case Cases sold per foot of shelf space per day Print $ $ Cola Lemonade 19.25 $ 13.80 $ 7 20 Done 20.60 $ 16.90 $ Natural Punch Orange Juice 27.70 S 38.80 20.90 S 30.30 22 4 - X
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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