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The Sea Wharf Restaurant would le to determine the best way to allocate a monthly advertising budget of s5,000 between newspaper advertising and that at least 30% of the budget must be spent on each type of media and that the amount of money spent on local nenspaper advertising must be at least twice the amount spent on radia advertising. A marketing consuitant developed an index that meatures audience exposure per dollar of advertising on a scale from o to 100, with higher values implying greater audience exposure. If the value of the index for lacal newspaper advertising is 80 and the value of the index for spot radio advertising is 90, how should the restaurant allocate its advertising budget maximize the value of total audience esposure Formulate a linear programming model that can be used to determine how the restaurant should alocate its advertising budget in order to maximize the value of total audence exposure (Assume Nis the amount spent on newspaper advertising and Ris the amount spent on radie advertising.) Max budget minimum newipaper spending minimum radio spending companson radio and rewspaper spending N. R20

The Sea Wharf Restaurant would le to determine the best way to allocate a monthly advertising budget of s5,000 between newspaper advertising and that at least 30% of the budget must be spent on each type of media and that the amount of money spent on local nenspaper advertising must be at least twice the amount spent on radia advertising. A marketing consuitant developed an index that meatures audience exposure per dollar of advertising on a scale from o to 100, with higher values implying greater audience exposure. If the value of the index for lacal newspaper advertising is 80 and the value of the index for spot radio advertising is 90, how should the restaurant allocate its advertising budget maximize the value of total audience esposure Formulate a linear programming model that can be used to determine how the restaurant should alocate its advertising budget in order to maximize the value of total audence exposure (Assume Nis the amount spent on newspaper advertising and Ris the amount spent on radie advertising.) Max budget minimum newipaper spending minimum radio spending companson radio and rewspaper spending N. R20

Advanced Engineering Mathematics
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
Problem 1RQ
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The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of 55,000 between newspaper advertising and radio advertising. Management deidad that at least 30% of the budget must be spent on each type of media and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radia advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from o to 100, with higher values implying greater audience exposure. If the velue of the index for local newspaper advertising is 80 end the value of the index for spot radio advertising is 90, how should the restaurant allocate its advertising budget to maximize the value of total audience exposure Formulate a inear programming model that can be used to determine how the restaurent should allocate its advertising budget in order to maximize the value of total audience exposure. (Assume Nis the amount spent on nenspaper advertising and Ris the amount spent on radio advertising.) Max budget minimum newipaper spending minimum radio spending companson redio and newspaper spending N. R20
Transcribed Image Text:The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of 55,000 between newspaper advertising and radio advertising. Management deidad that at least 30% of the budget must be spent on each type of media and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radia advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from o to 100, with higher values implying greater audience exposure. If the velue of the index for local newspaper advertising is 80 end the value of the index for spot radio advertising is 90, how should the restaurant allocate its advertising budget to maximize the value of total audience exposure Formulate a inear programming model that can be used to determine how the restaurent should allocate its advertising budget in order to maximize the value of total audience exposure. (Assume Nis the amount spent on nenspaper advertising and Ris the amount spent on radio advertising.) Max budget minimum newipaper spending minimum radio spending companson redio and newspaper spending N. R20
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