The Resource Based View (RBV) of the firm is a strategic management theory that explains the differences in firm’s prosperity and exposes the resource requirements that underlie competitive advantage. With the help of a diagram, discuss the main Postulates of RBV of the firm and the challenges they raise for organizations.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
The Resource Based View (RBV) of the firm is a strategic management theory that explains the differences in firm’s prosperity and exposes the resource requirements that underlie competitive advantage. With the help of a diagram, discuss the main Postulates of RBV of the firm and the challenges they raise for organizations.
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