The purpose of this exercise is to recognize and understand the subgroups that comprise a total market 1. Segment patients based on symptoms and risk factors. 2. Segment patient subgroups based on treatment. 3. Segment patient/treatment subgroups based on providers. 4. Segment patient/treatment/provider subgroups based on payers. • Report using one slide per segment

Phlebotomy Essentials
6th Edition
ISBN:9781451194524
Author:Ruth McCall, Cathee M. Tankersley MT(ASCP)
Publisher:Ruth McCall, Cathee M. Tankersley MT(ASCP)
Chapter1: Phlebotomy: Past And Present And The Healthcare Setting
Section: Chapter Questions
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The purpose of this exercise is to recognize and understand the subgroups that comprise a total market 1. Segment patients based on symptoms and risk factors. 2. Segment patient subgroups based on treatment. 3. Segment patient/treatment subgroups based on providers. 4. Segment patient/treatment/provider subgroups based on payers. • Report using one slide per segment
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Example: Segmentation of CKD patients
based on diagnosis and disease stage.
Stage 5
Stage 4
Stage 3
Stage 1-2
ESRD
Severe CKD
Moderate CKD
Mild CKD
Not diagnosed
Transcribed Image Text:8:22 1 | LTE O A -fleet02-xythos.content.blackboardcdn.com 1 of 1 Example: Segmentation of CKD patients based on diagnosis and disease stage. Stage 5 Stage 4 Stage 3 Stage 1-2 ESRD Severe CKD Moderate CKD Mild CKD Not diagnosed
Expert Solution
Step 1PUROSE OF EXERCISE TO RECOGNIZE AND UNDERSTAND THAT SUBGROUP COMPRIES OF TOTEL MARKET

ans -( 1) segment based on SYMPTOMS and risk fator

Progression of chronic kidney disese

  1. At risk normal kidney function ( early kidney disese or may not present the estimate GFR ( GLOMARURUS FILTRATION RATE) >90ml/min
  2. Mild CKD THE GFR IS  60-89 ml/min
  3. Moderate CKD GFR IS 30- 59 /min
  4. Severe CKD GFR IS  15- 29 ml/min
  5. ESKD(END STAGE KIDNEY DISESASE) <15 ml/min  GFR
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