The process of innovations and its adoption has been subject of the technological environment. Few factors are indispensable to have a successful diffusion of innovation. Being a part of the research team identify what factors would affect the adoption of Electric Passenger Cars by Indian middle class. Analyze the impact of the adoption of electric cars on the socio-economic condition of Indians.

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.