Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 13DRQ
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Question
The pitfalls and barriers of events marketing
Expert Solution
Step 1
Event marketing:
Event marketing refers to the marketing of a product or service with the help of promotional events. In the event marketing, the audiences interact directly with the representatives of the brand.
Generally, event marketing takes place in any form. They are either online or offline depending upon the situation.
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