The Pilot Pen Company has decided to use 15 test markets to examine the sensitivity of demand for its new product to various prices, as shown in the following table. Advertising effort was identical in each market. Each market had approximately the same level of business activity and population. Complete the following worksheet and then estimate the demand function for Pilot's new pen using a linear regression model. Test Market Price Charged Quantity Sold   (cents) (Thousands of Pens) ii xixi yiyi xixiyiyi xi2xi2 yi2yi2 1 50 20 1,000 2,500 400 2 50 21 1,050 2,500 441 3 55 19 1,045 3,025 361 4 55 19.5 1,072.5 3,025 380.25 5 60 20.5 1,230 3,600 420.25 6 60 19 1,140 3,600 361 7 65 15.5 1,007.5 4,225 240.25 8 65 15 975 4,225 225 9 70 14.5 1,015 4,900 210.25 10 70 15.5 1,085 4,900 240.25 11 80 13 1,040 6,400 169 12 80 14 1,120 6,400 196 13 90 11.5 1,035 8,100 132.25 14 90 11 990 8,100 121 15 40 17 680 1,600 289 Total 980 246     ? 67,100     ?   Regression Parameters Estimations Slope (ββ)     ? Intercept (αα)     ?   What is the standard error of the estimate (sese)? 1.754   1.532   105.182     What is the estimate of the standard deviation of the estimated slope (sbsb)? 1.897   0.028   0.032     Can you reject the hypothesis (at the 0.05 level of significance) that there is no relationship (i.e., β=0β=0) between the price and quantity variables? (Hint: t0.025,13=2.16t0.025,13=2.16) Yes   No     Complete the following worksheet and then use it to calculate the coefficient of determination. ii xixi yiyi yˆy^ (yˆi−y¯)2y^i−y¯2 (yi−y¯)2yi−y¯2 1 50 20 19.329 8.579 12.960 2 50 21 19.329 8.579 21.160 3 55 19 18.374 3.897 6.760 4 55 19.5 18.374 3.897 9.610 5 60 20.5 17.419 1.038 16.810 6 60 19 17.419 1.038 6.760 7 65 15.5 16.464 0.004 0.810 8 65 15 16.464 0.004 1.960 9 70 14.5 15.509 0.794 3.610 10 70 15.5 15.509 0.794 0.810 11 80 13 13.599 7.846 11.560 12 80 14 13.599 7.846 5.760 13 90 11.5 11.689 22.194 24.010 14 90 11 11.689 22.194 29.160 15 40 17 21.239 23.416 0.360       Total     ?     ?   The coefficient of determination (r2r2) is?    What is the price elasticity of demand at a price of 50 cents? -0.50   -0.46   -0.02   0.03

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The Pilot Pen Company has decided to use 15 test markets to examine the sensitivity of demand for its new product to various prices, as shown in the following table. Advertising effort was identical in each market. Each market had approximately the same level of business activity and population.
Complete the following worksheet and then estimate the demand function for Pilot's new pen using a linear regression model.
Test Market
Price Charged
Quantity Sold
 
(cents)
(Thousands of Pens)
ii xixi yiyi xixiyiyi xi2xi2 yi2yi2
1 50 20 1,000 2,500 400
2 50 21 1,050 2,500 441
3 55 19 1,045 3,025 361
4 55 19.5 1,072.5 3,025 380.25
5 60 20.5 1,230 3,600 420.25
6 60 19 1,140 3,600 361
7 65 15.5 1,007.5 4,225 240.25
8 65 15 975 4,225 225
9 70 14.5 1,015 4,900 210.25
10 70 15.5 1,085 4,900 240.25
11 80 13 1,040 6,400 169
12 80 14 1,120 6,400 196
13 90 11.5 1,035 8,100 132.25
14 90 11 990 8,100 121
15 40 17 680 1,600 289
Total 980 246     ? 67,100     ?
 
Regression Parameters
Estimations
Slope (ββ)     ?
Intercept (αα)     ?
 
What is the standard error of the estimate (sese)?
1.754
 
1.532
 
105.182
 
 
What is the estimate of the standard deviation of the estimated slope (sbsb)?
1.897
 
0.028
 
0.032
 
 
Can you reject the hypothesis (at the 0.05 level of significance) that there is no relationship (i.e., β=0β=0) between the price and quantity variables? (Hint: t0.025,13=2.16t0.025,13=2.16)
Yes
 
No
 
 
Complete the following worksheet and then use it to calculate the coefficient of determination.
ii
xixi
yiyi
yˆy^
(yˆi−y¯)2y^i−y¯2
(yi−y¯)2yi−y¯2
1 50 20 19.329 8.579 12.960
2 50 21 19.329 8.579 21.160
3 55 19 18.374 3.897 6.760
4 55 19.5 18.374 3.897 9.610
5 60 20.5 17.419 1.038 16.810
6 60 19 17.419 1.038 6.760
7 65 15.5 16.464 0.004 0.810
8 65 15 16.464 0.004 1.960
9 70 14.5 15.509 0.794 3.610
10 70 15.5 15.509 0.794 0.810
11 80 13 13.599 7.846 11.560
12 80 14 13.599 7.846 5.760
13 90 11.5 11.689 22.194 24.010
14 90 11 11.689 22.194 29.160
15 40 17 21.239 23.416 0.360
      Total     ?     ?
 
The coefficient of determination (r2r2) is? 
 
What is the price elasticity of demand at a price of 50 cents?
-0.50
 
-0.46
 
-0.02
 
0.03
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