The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow. Weekly Television Newspaper Revenue Gross Advertising Advertising ($1,000s) ($1,000s) ($1,000s) 96 90 95 92 95 94 94 94 5.0 X 2.0 4.0 2.5 3.0 3.5 2.5 3.0 1.5 2.0 1.5 2.5 3.3 2.3 4.2 2.5 (a) Develop an estimated regression equation with the amount of television advertising as the independent variable. (Round your numerical values to two decimal places. Let x₁ represent the amount of television advertising in $1,000s and y represent the weekly gross revenue in $1,000s.) (b) Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables. (Round your numerical values to two decimal places. Let x₁ represent the amount of television advertising in $1,000s, x₂ represent the amount of newspaper advertising in $1,000s, and y represent the weekly gross revenue in $1,000s.) ŷ=

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### Regression Analysis for Advertising Expenditures

#### Part (b)

**Task:** Develop an estimated regression equation with both television advertising and newspaper advertising as independent variables. 

- **Variables:**
  - \( x_1 \): Amount of television advertising in \$1,000s
  - \( x_2 \): Amount of newspaper advertising in \$1,000s
  - \( y \): Weekly gross revenue in \$1,000s

- **Equation Form:** 
  - \( \hat{y} = \) [Blank for input]

#### Part (c)

**Question:** Is the estimated regression equation coefficient for television advertising expenditures the same in part (a) and part (b)?

- **Answer Options:**
  - No [Selected]
  
- **Interpretation of the Coefficient:**

  - [Correct Answer Selected]
  - In part (a), it represents the change in revenue due to a one-unit increase in television advertising expenditure.
  - In part (b), it represents the change in revenue due to a one-unit increase in television advertising with newspaper advertising held constant.

#### Part (d)

**Prediction Task:** 

- **Objective:** Predict the weekly gross revenue (in dollars) for a week when \$3,100 is spent on television advertising and \$1,800 is spent on newspaper advertising.
- **Output:** \$ [Blank for input] (round your answer to the nearest cent; incorrect attempt indicated)

This regression analysis assists in understanding the impact of different advertising mediums on revenue, allowing for informed decision-making in allocating advertising budgets.
Transcribed Image Text:### Regression Analysis for Advertising Expenditures #### Part (b) **Task:** Develop an estimated regression equation with both television advertising and newspaper advertising as independent variables. - **Variables:** - \( x_1 \): Amount of television advertising in \$1,000s - \( x_2 \): Amount of newspaper advertising in \$1,000s - \( y \): Weekly gross revenue in \$1,000s - **Equation Form:** - \( \hat{y} = \) [Blank for input] #### Part (c) **Question:** Is the estimated regression equation coefficient for television advertising expenditures the same in part (a) and part (b)? - **Answer Options:** - No [Selected] - **Interpretation of the Coefficient:** - [Correct Answer Selected] - In part (a), it represents the change in revenue due to a one-unit increase in television advertising expenditure. - In part (b), it represents the change in revenue due to a one-unit increase in television advertising with newspaper advertising held constant. #### Part (d) **Prediction Task:** - **Objective:** Predict the weekly gross revenue (in dollars) for a week when \$3,100 is spent on television advertising and \$1,800 is spent on newspaper advertising. - **Output:** \$ [Blank for input] (round your answer to the nearest cent; incorrect attempt indicated) This regression analysis assists in understanding the impact of different advertising mediums on revenue, allowing for informed decision-making in allocating advertising budgets.
**Explanation of Weekly Gross Revenue and Advertising Expenditures**

The owner of Showtime Movie Theaters, Inc., is aiming to predict weekly gross revenue based on advertising expenditures. Below is the historical data from a sample of eight weeks:

| Weekly Gross Revenue ($1,000s) | Television Advertising ($1,000s) | Newspaper Advertising ($1,000s) |
|-------------------------------|----------------------------------|---------------------------------|
| 96                            | 5.0                              | 1.5                             |
| 90                            | 2.0                              | 2.0                             |
| 95                            | 4.0                              | 1.5                             |
| 92                            | 2.5                              | 2.5                             |
| 95                            | 3.0                              | 3.3                             |
| 94                            | 3.5                              | 2.3                             |
| 94                            | 2.5                              | 4.2                             |
| 94                            | 3.0                              | 2.5                             |

**Tasks:**

(a) **Regression Equation with Television Advertising:**

Develop an estimated regression equation where the amount of television advertising is the independent variable. Round the numerical values to two decimal places. Let \( x_1 \) denote the amount of television advertising in $1,000s, and \( y \) denote the weekly gross revenue in $1,000s. 

\[ \hat{y} = \]

(b) **Regression Equation with Both Advertising Types:**

Develop an estimated regression equation considering both television and newspaper advertising as independent variables. Round the numerical values to two decimal places. Let \( x_1 \) represent the amount of television advertising in $1,000s, \( x_2 \) represent the amount of newspaper advertising in $1,000s, and \( y \) represent the weekly gross revenue in $1,000s.

\[ \hat{y} = \]
Transcribed Image Text:**Explanation of Weekly Gross Revenue and Advertising Expenditures** The owner of Showtime Movie Theaters, Inc., is aiming to predict weekly gross revenue based on advertising expenditures. Below is the historical data from a sample of eight weeks: | Weekly Gross Revenue ($1,000s) | Television Advertising ($1,000s) | Newspaper Advertising ($1,000s) | |-------------------------------|----------------------------------|---------------------------------| | 96 | 5.0 | 1.5 | | 90 | 2.0 | 2.0 | | 95 | 4.0 | 1.5 | | 92 | 2.5 | 2.5 | | 95 | 3.0 | 3.3 | | 94 | 3.5 | 2.3 | | 94 | 2.5 | 4.2 | | 94 | 3.0 | 2.5 | **Tasks:** (a) **Regression Equation with Television Advertising:** Develop an estimated regression equation where the amount of television advertising is the independent variable. Round the numerical values to two decimal places. Let \( x_1 \) denote the amount of television advertising in $1,000s, and \( y \) denote the weekly gross revenue in $1,000s. \[ \hat{y} = \] (b) **Regression Equation with Both Advertising Types:** Develop an estimated regression equation considering both television and newspaper advertising as independent variables. Round the numerical values to two decimal places. Let \( x_1 \) represent the amount of television advertising in $1,000s, \( x_2 \) represent the amount of newspaper advertising in $1,000s, and \( y \) represent the weekly gross revenue in $1,000s. \[ \hat{y} = \]
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