The only DVD rental club available to you charges $4 per movie per day.  If your  demand curve for movie rentals is given by P = 20 – 2Q, where P is the rental price ($/day) and Q is the quantity demanded (movies per year), what is the annual  maximum fee you would be willing to pay to join the club?

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A: Elasticity measures the responsiveness of quantity demanded to changes in price.

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Q: Will the demand for pay TV shows increase in the future

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