The OakTree Group is a 75-year old company founded in Hong Kong. The Group comprises of two major businesses: a publishing business known as Fairmont Publishing and an insurance business named Generalife. The Group is currently organized in a decentralized manner with two businesses running as investment centers. However, with the recent retirement of many senior staff in OakTree, the CEO is very much concerned regarding the performance of the company under a new generation of leadership. In fact, the CEO is considering the possibility of restructuring the Group into a centralized structure. Fairmont Publishing is organized as a divisional structure with the presence of two divisions: Printed Media and Online Media. The following are summary financial information for 2019 and 2020: Printed Media Online Media 2019 2020 2019 2020 sale $18900 $19320 $25200 $26880 SG&A expenses $6590 $6520 $6092 $8564 Current assets $5670 $6600 $4050 $4250 cost of goods sold $8530 $8180 $18562 $17644 Fixed assets $12810 $13980 $7290 $8350 Current liabilities $5380 $6530 $4350 $4460 Cost of Capital 16% 16% 13% 13% Required rate of return 15% 15% 15% 15% Tax Rate 40% 40% 40% 40% Note: All dollar figures are in thousand dollars. According to Fairmont’s policy, the divisional managers’ bonuses are solely based on divisional ROI. If a division reports an increase in ROI from previous year, its management is automatically eligible for a bonus; however, the management of a division reporting a decline in ROI has to present an explanation to the senior management of the Group and is unlikely to get any bonus. Manager of the Printed Media division, Sam Chan, is considering a proposal to invest $800,000 in a new digital imagining and printing system for Year 2021. Sam believes that the new state-of-the-art system will increase the divisional operating income by $120,000. Generalife spends considerable resources on processing claims. Short, accurate processing is desirable because both customers and the company benefit by resolving claims satisfactorily and by using minimum resources to do so. To improve its insurance claims processing, Generalife began a pilot project in its Kolwoon claims office to track the time to process each new automobile loss claim during a recent quarter. Processing time begins when a company representative receives a claim and ends when the final settlement is reached. Following are time data related to processing these claims at the company's Kowloon office. average 8-hour days spent in days to complete percent(%) number processing by adjusters waiting for adjusters waiting for information revision and correction 0-10 4 11520 0.25 3.5 4.1 0.12 11-20 10 28800 0.36 8.1 10.1 0.11 21-30 30 86400 0.65 9.4 15.2 0.15 31-40 24 69120 1.3 9.1 25.6 0.28 41-50 19 54720 2.4 11.9 31.4 0.44 51-60 8 23040 2.9 12.3 38.2 0.88 60 above 5 14400 3.1 11.5 49.7 2.6 Senior management is concerned that solely focus on ROI in measuring divisional performance could have an adverse long-run effect on Fairmont Publishing’s customers. What other measurement, if any, would you recommend Fairmont to use? Explain.
The OakTree Group is a 75-year old company founded in Hong Kong. The Group comprises of two major
businesses: a publishing business known as Fairmont Publishing and an insurance business named
Generalife. The Group is currently organized in a decentralized manner with two businesses running as
investment centers. However, with the recent retirement of many senior staff in OakTree, the CEO is very
much concerned regarding the performance of the company under a new generation of leadership. In fact,
the CEO is considering the possibility of restructuring the Group into a centralized structure.
Fairmont Publishing is organized as a divisional structure with the presence of two divisions: Printed Media
and Online Media. The following are summary financial information for 2019 and 2020:
|
|
Printed Media |
Online Media |
||
|
|
2019 |
2020 |
2019 |
2020 |
|
sale |
$18900 |
$19320 |
$25200 |
$26880 |
|
SG&A expenses |
$6590 |
$6520 |
$6092 |
$8564 |
|
Current assets |
$5670 |
$6600 |
$4050 |
$4250 |
|
cost of goods sold |
$8530 |
$8180 |
$18562 |
$17644 |
|
Fixed assets |
$12810 |
$13980 |
$7290 |
$8350 |
|
Current liabilities |
$5380 |
$6530 |
$4350 |
$4460 |
|
Cost of Capital |
16% |
16% |
13% |
13% |
|
Required |
15% |
15% |
15% |
15% |
|
Tax Rate |
40% |
40% |
40% |
40% |
Note: All dollar figures are in thousand dollars.
According to Fairmont’s policy, the divisional managers’ bonuses are solely based on divisional ROI. If a
division reports an increase in ROI from previous year, its management is automatically eligible for a bonus;
however, the management of a division reporting a decline in ROI has to present an explanation to the
senior management of the Group and is unlikely to get any bonus.
Manager of the Printed Media division, Sam Chan, is considering a proposal to invest $800,000 in a new
digital imagining and printing system for Year 2021. Sam believes that the new state-of-the-art system will
increase the divisional operating income by $120,000.
Generalife spends considerable resources on processing claims. Short, accurate processing is desirable
because both customers and the company benefit by resolving claims satisfactorily and by using minimum
resources to do so. To improve its insurance claims processing, Generalife began a pilot project in its
Kolwoon claims office to track the time to process each new automobile loss claim during a recent quarter.
Processing time begins when a company representative receives a claim and ends when the final settlement
is reached. Following are time data related to processing these claims at the company's Kowloon office.
|
|
|
|
average 8-hour days spent in |
|||
|
days to complete |
percent(%) |
number |
processing by adjusters |
waiting for adjusters |
waiting for information |
revision and correction |
|
0-10 |
4 |
11520 |
0.25 |
3.5 |
4.1 |
0.12 |
|
11-20 |
10 |
28800 |
0.36 |
8.1 |
10.1 |
0.11 |
|
21-30 |
30 |
86400 |
0.65 |
9.4 |
15.2 |
0.15 |
|
31-40 |
24 |
69120 |
1.3 |
9.1 |
25.6 |
0.28 |
|
41-50 |
19 |
54720 |
2.4 |
11.9 |
31.4 |
0.44 |
|
51-60 |
8 |
23040 |
2.9 |
12.3 |
38.2 |
0.88 |
|
60 above |
5 |
14400 |
3.1 |
11.5 |
49.7 |
2.6 |
Senior management is concerned that solely focus on ROI in measuring divisional
performance could have an adverse long-run effect on Fairmont Publishing’s customers.
What other measurement, if any, would you recommend Fairmont to use? Explain.
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