The Mumbai Metro currently has 3 Metro Routes that are fully operational while another 5 are in various stages of construction. These 5 lines will be gradually opened to citizens of Mumbai by 2024 and they will be fully operational by early 2025. The Mumbai Metro wantsto run campaign in Mumbai to encourage people to switch from private transport to Metro and also shift from auto rickshaws and cabs to Metro as this is faster, safer, quicker and environmentally safe. What can Mumbai Metro do to change commuters' attitudes towards public transport?

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