The market for ridesharing services is monopolistically competitive in a certain area, with a large number of viders (Uber, Lyft, etc.) offering differentiated products. Suppose that all of these firms conduct marketing mpaigns that make their services more differentiated from one another in the eyes of potential customers (but do not rease the overall demand for ridesharing). How, if at all, will this affect the amount of market power possessed these monopolistically competitive firms?

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