The market demand of company Top Brains Inc. is 32 million units, the market share is 75%, the average selling price is $80, and the channel discount is 70%. If the cost of marketing and sales is $8.5 million and an average margin is 40 percent, compute the net sales, gross profit, net marketing contribution, marketing ROS and the marketing ROI for the company. The average life expectancy of a customer for a company with 10% customer retention is ________.

The market demand of company Top Brains Inc. is 32 million units, the market share is 75%, the average selling price is $80, and the channel discount is 70%. If the cost of marketing and sales is $8.5 million and an average margin is 40 percent, compute the net sales, gross profit, net marketing contribution, marketing ROS and the marketing ROI for the company. The average life expectancy of a customer for a company with 10% customer retention is ________.

Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter10: Evaluating Decentralized Operations

Section: Chapter Questions

Problem 4BE: Profit margin, investment turnover, and ROI Briggs Company has operating income of 36,000, invested...

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