The manager of a Cape Town superette carries a stock of Jive soft drinks. The country experiences an economic recession which yields an anticipated consumer income decrease of 6 %. As a result, the income elasticity of demand for this product is estimated to be –2.5. (a) Calculate the percentage change in the quantity of your soft drink orders required to accommodate the new demand without a surplus or shortage of inventory. [3] (b) What does the elasticity coefficient of –2.5 reveal? [3]

Principles of Economics 2e
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ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter5: Elasticity
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The manager of a Cape Town superette carries a stock of Jive soft drinks. The country
experiences an economic recession which yields an anticipated consumer income decrease of
6 %. As a result, the income elasticity of demand for this product is estimated to be –2.5.
(a) Calculate the percentage change in the quantity of your soft drink orders required to
accommodate the new demand without a surplus or shortage of inventory. [3]
(b) What does the elasticity coefficient of –2.5 reveal? [3]

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