The information below gives the values different consumer types place on three Microsoft software titles: PowerPoint, Excel, and Word. There are an equal number of each consumer of each type and the marginal cost for one more software download is zero for Microsoft since the software is already developed. (Together this means maximizing profits will be just maximizing revenues - and you can consider one of each customer type). Accountants: $75 for PowerPoint, $100 for Excel, $150 for Word. Marketing/Sales: $125 for PowerPoint, $80 for Excel, $135 for Word. Administrative Assistants: $50 for PowerPoint, $175 for Excel, $75 for Word. If Microsoft just sells each separately, the optimal price for excel is: more information is needed. 175 O $80 O $100

The information below gives the values different consumer types place on three Microsoft software titles: PowerPoint, Excel, and Word. There are an equal number of each consumer of each type and the marginal cost for one more software download is zero for Microsoft since the software is already developed. (Together this means maximizing profits will be just maximizing revenues - and you can consider one of each customer type). Accountants: $75 for PowerPoint, $100 for Excel, $150 for Word. Marketing/Sales: $125 for PowerPoint, $80 for Excel, $135 for Word. Administrative Assistants: $50 for PowerPoint, $175 for Excel, $75 for Word. If Microsoft just sells each separately, the optimal price for excel is: more information is needed. 175 O $80 O $100

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Question

The information below gives the values different consumer types place on three Microsoft software
titles: PowerPoint, Excel, and Word. There are an equal number of each consumer of each type and
the marginal cost for one more software download is zero for Microsoft since the software is already
developed. (Together this means maximizing profits will be just maximizing revenues - and you can
consider one of each customer type).
Accountants: $75 for PowerPoint, $100 for Excel, $150 for Word.
Marketing/Sales: $125 for PowerPoint, $80 for Excel, $135 for Word.
Administrative Assistants: $50 for PowerPoint, $175 for Excel, $75 for Word.
If Microsoft just sells each separately, the optimal price for excel is:
more information is needed.
o 175
$80
O $100

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