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The framework POES describes the types of communications channels used for Content Marketing. If a manufacturing company uses its website to provide information about its products to a consumer, then that website would represent which element in the POES framework? O A. Shared. O B. Owned. O C. Earned. O D. Paid.

The framework POES describes the types of communications channels used for Content Marketing. If a manufacturing company uses its website to provide information about its products to a consumer, then that website would represent which element in the POES framework? O A. Shared. O B. Owned. O C. Earned. O D. Paid.

Database System Concepts
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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The framework POES describes the types of communications channels used for Content Marketing. If a manufacturing company uses its website to provide information about its products to a consumer, then that website would represent which element in the POES framework? A. Shared. O B. Owned. O C. Earned. D. Paid.
Transcribed Image Text:The framework POES describes the types of communications channels used for Content Marketing. If a manufacturing company uses its website to provide information about its products to a consumer, then that website would represent which element in the POES framework? A. Shared. O B. Owned. O C. Earned. D. Paid.
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