The following table shows how much five customers have spent for four brands during the last year: Brand A Brand B Brand C Brand D Total Customer 1 $2,000 $4,000 $0 $5,000 $1,000 Customer 2 $0 $9,000 $1,000 $9,000 $19,000 Customer 3 $6,000 $0 $0 $2,000 $8,000 Customer 4 $3,000 $8,000 $0 $3,000 $14,000 Customer 5 $5,000 $2,000 $9,000 $0 $16,000 Total $16,000 $23,000 $10,000 $19,000 $68,000 What is the aggregate share of wallet for brand D?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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100%
A) 27.9%
B) 36.5%
c) 19.0%
d) 23.5%
The following table shows how much five customers have spent for four brands during the last year:
Brand A
Brand B
Brand C
Brand D
Total
Customer 1
$2,000
$4,000
$0
$5,000
$11,000
Customer 2
$0
$9,000
$1,000
$9,000
$19,000
Customer 3
$6,000
$0
$0
$2,000
$8,000
Customer 4
$3,000
$8,000
$0
$3,000
$14,000
Customer 5
$5,000
$2,000
$9,000
$0
$16,000
Total
$16,000
$23,000
$10,000
$19,000
$68,000
What is the aggregate share of wallet for brand D?
Transcribed Image Text:The following table shows how much five customers have spent for four brands during the last year: Brand A Brand B Brand C Brand D Total Customer 1 $2,000 $4,000 $0 $5,000 $11,000 Customer 2 $0 $9,000 $1,000 $9,000 $19,000 Customer 3 $6,000 $0 $0 $2,000 $8,000 Customer 4 $3,000 $8,000 $0 $3,000 $14,000 Customer 5 $5,000 $2,000 $9,000 $0 $16,000 Total $16,000 $23,000 $10,000 $19,000 $68,000 What is the aggregate share of wallet for brand D?
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