The following income statements Illustrate different cost structures for two competing companies: Number of customers (a) Sales revenue (a × $220) Variable cost (ax $180) Contribution margin Fixed cost Net income Required Income Statements Required A Required B a. Reconstruct Rundle's Income statement, assuming that it serves 172 customers when it lures 86 customers away from Perez by lowering the sales price to $120 per customer. b. Reconstruct Perez's Income statement, assuming that it serves 172 customers when It lures 86 customers away from Rundle by lowering the sales price to $120 per customer. PEREZ COMPANY Income Statement Sales revenue Variable cost Contribution margin Fixed cost Net income (loss) Complete this question by entering your answers in the tabs below. $ Company Name Reconstruct Perez's income statement, assuming that it serves 172 customers when it lures 86 customers away from Rundle by lowering the sales price to $120 per customer. $ Rundle 86 $18,920 N/A 18,920 (15,480) $3,440 0 0 Perez 86 $18,920 (15,480) 3,440 0 $3,440 < Required A Required B >
The following income statements Illustrate different cost structures for two competing companies: Number of customers (a) Sales revenue (a × $220) Variable cost (ax $180) Contribution margin Fixed cost Net income Required Income Statements Required A Required B a. Reconstruct Rundle's Income statement, assuming that it serves 172 customers when it lures 86 customers away from Perez by lowering the sales price to $120 per customer. b. Reconstruct Perez's Income statement, assuming that it serves 172 customers when It lures 86 customers away from Rundle by lowering the sales price to $120 per customer. PEREZ COMPANY Income Statement Sales revenue Variable cost Contribution margin Fixed cost Net income (loss) Complete this question by entering your answers in the tabs below. $ Company Name Reconstruct Perez's income statement, assuming that it serves 172 customers when it lures 86 customers away from Rundle by lowering the sales price to $120 per customer. $ Rundle 86 $18,920 N/A 18,920 (15,480) $3,440 0 0 Perez 86 $18,920 (15,480) 3,440 0 $3,440 < Required A Required B >
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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