The following are excerpts from the article: Stirring the Pot . $80 Coffee Beans – Yikes! Bangor Times. May 22nd, 2016. “ The Third Wave in coffee refers to the growth of small, independent coffee roasters who developed as an alternative to Starbucks when that company grew and disaffected coffee drinkers looked for alternative sources for their caffeinated drinks." "..companies of this type provide a relatively small clientele with great tasting coffees and verified attributes in the sourcing of coffee beans- organic, shade- grown, bird friendly, direct trade (it's better than fair trade), single-farm sourced, etc". "For a Third Wave coffee company, the goal is to satisfy existing consumer interest or create new consumer interest in attributes that its customers believe only that company can offer." "...firms are always trying to create new and better differentiation to set themselves apart from those who have been successfully earning monopoly profits. This very phenomenon is seen as Third Wave coffee companies differentiated their brands from Starbucks as it grew beyond its original ethos as a brand." 1. Discuss two methods of price discrimination that a third wave coffee company may use.
The following are excerpts from the article: Stirring the Pot . $80 Coffee Beans – Yikes! Bangor Times. May 22nd, 2016. “ The Third Wave in coffee refers to the growth of small, independent coffee roasters who developed as an alternative to Starbucks when that company grew and disaffected coffee drinkers looked for alternative sources for their caffeinated drinks." "..companies of this type provide a relatively small clientele with great tasting coffees and verified attributes in the sourcing of coffee beans- organic, shade- grown, bird friendly, direct trade (it's better than fair trade), single-farm sourced, etc". "For a Third Wave coffee company, the goal is to satisfy existing consumer interest or create new consumer interest in attributes that its customers believe only that company can offer." "...firms are always trying to create new and better differentiation to set themselves apart from those who have been successfully earning monopoly profits. This very phenomenon is seen as Third Wave coffee companies differentiated their brands from Starbucks as it grew beyond its original ethos as a brand." 1. Discuss two methods of price discrimination that a third wave coffee company may use.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:The following are excerpts from the article: Stirring the Pot . $80 Coffee Beans –
Yikes! Bangor Times. May 22nd, 2016.
“ The Third Wave in coffee refers to the growth of small, independent coffee
roasters who developed as an alternative to Starbucks when that company grew
and disaffected coffee drinkers looked for alternative sources for their caffeinated
drinks."
"...companies of this type provide a relatively small clientele with great tasting
coffees and verified attributes in the sourcing of coffee beans- organic, shade-
grown, bird friendly, direct trade (it's better than fair trade), single-farm sourced,
etc".
"For a Third Wave coffee company, the goal is to satisfy existing consumer
interest or create new consumer interest in attributes that its customers believe only
that company can offer."
"...firms are always trying to create new and better differentiation to set
themselves apart from those who have been successfully earning monopoly
profits. This very phenomenon is seen as Third Wave coffee companies
differentiated their brands from Starbucks as it grew beyond its original ethos as a
brand."
1. Discuss two methods of price discrimination that a third wave coffee company
may use.
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