The FBP company sells paints with annual sales of $17 million and a gross profit of 30%. The company currently has 400 painters who are regular customers. It is planning to spend an additional $750,000 to acquire new customers (painters). Calculate how many new painters it needs to acquire to breakeven on the lifetime value when the retention rate is 80% and the discount rate is 10%.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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The FBP company sells paints with annual
sales of $17 million and a gross profit of 30%.
The company currently has 400 painters who
are regular customers. It is planning to spend
an additional $750,000 to acquire new
customers (painters). Calculate how many
new painters it needs to acquire to breakeven
on the lifetime value when the retention rate
is 80% and the discount rate is 10%.
Transcribed Image Text:The FBP company sells paints with annual sales of $17 million and a gross profit of 30%. The company currently has 400 painters who are regular customers. It is planning to spend an additional $750,000 to acquire new customers (painters). Calculate how many new painters it needs to acquire to breakeven on the lifetime value when the retention rate is 80% and the discount rate is 10%.
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