The current fleet size of BlueSG in Singapore is 667 cars. With your proposed new pricing structure, estimate the annual revenue of BlueSG based on your assumption of number of rentals and average distance travelled per rental. Illustrate the change in revenue with price sensitivity of 5% and 10% reduction in per km charge resulting in corresponding increase of 5% and 10% in number of monthly rentals

The current fleet size of BlueSG in Singapore is 667 cars. With your proposed new pricing structure, estimate the annual revenue of BlueSG based on your assumption of number of rentals and average distance travelled per rental. Illustrate the change in revenue with price sensitivity of 5% and 10% reduction in per km charge resulting in corresponding increase of 5% and 10% in number of monthly rentals

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter5: Business And Economic Forecasting

Section: Chapter Questions

Problem 6E: The economic analysis division of Mapco Enterprises has estimated the demand function for its line...

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