THE CIGARETTE ADVERTISEMENT CASE DS ModelAge Recall that the cigarette industry requires that models in cigarette ads must appear to be at least 25 years old. Also recall that a sample of 50 people is randomly selected at a shopping mall. Each person in the sample is shown a "typical cigarette ad" and is asked to estimate the age of the model in the ad. a Let u be the mean perceived age estimate for all viewers of the ad, and suppose we consider the industry requirement to be met if u is at least 25. Set up the null and alternative hypotheses needed to attempt to show that the industry requirement is not being met. b Suppose that a random sample of 50 perceived age estimates gives a mean of 23.663 years and a standard deviation of 3.596 years. Use these sample data and critical values to test the hypotheses of part a at the .10. .05. .01, and .001 levels of significance. c How much evidence do we have that the industry requirement is not being met? d Do you think that this result has practical importance? Explain your opinion.

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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THE CIGARETTE ADVERTISEMENT CASE DS ModelAge
Recall that the cigarette industry requires that models in cigarette ads must appear to be at least 25 years old. Also recall that
a sample of 50 people is randomly selected at a shopping mall. Each person in the sample is shown a "typical cigarette ad"
and is asked to estimate the age of the model in the ad.
a Let u be the mean perceived age estimate for all viewers of the ad, and suppose we consider the industry requirement
to be met if u is at least 25. Set up the null and alternative hypotheses needed to attempt to show that the industry
requirement is not being met.
b Suppose that a random sample of 50 perceived age estimates gives a mean of 23.663 years and a standard deviation of
3.596 years. Use these sample data and critical values to test the hypotheses of part a at the .10. .05, .01, and .001
levels of significance.
c How much evidence do we have that the industry requirement is not being met?
d Do you think that this result has practical importance? Explain your opinion.
Transcribed Image Text:THE CIGARETTE ADVERTISEMENT CASE DS ModelAge Recall that the cigarette industry requires that models in cigarette ads must appear to be at least 25 years old. Also recall that a sample of 50 people is randomly selected at a shopping mall. Each person in the sample is shown a "typical cigarette ad" and is asked to estimate the age of the model in the ad. a Let u be the mean perceived age estimate for all viewers of the ad, and suppose we consider the industry requirement to be met if u is at least 25. Set up the null and alternative hypotheses needed to attempt to show that the industry requirement is not being met. b Suppose that a random sample of 50 perceived age estimates gives a mean of 23.663 years and a standard deviation of 3.596 years. Use these sample data and critical values to test the hypotheses of part a at the .10. .05, .01, and .001 levels of significance. c How much evidence do we have that the industry requirement is not being met? d Do you think that this result has practical importance? Explain your opinion.
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